Freitag, 13. Mai 2011

Pop 'Twins' to market Queensland to Chinese

Is it possible someone in Australian
tourism finally got it right? It seems they are actually gearing campaigns to their major audience -- the Chinese.Tourism Tropical North Queensland (TTNQ) has secured Canto-pop mega stars Charlene Choi Cheuk-Yin and Gillian Chung Yan-Tung, known around Asia as "Twins," to lead their marketing pitch to Austalia's fastest-growing tourism market.The "Twins" will appear in social media and TV campaigns promoting the Great Barrier Reef and Cairns.

?(The campaigns) will make a wild
effect on the mainland,?
said Vicki Tang, TTNQ sales and marketing manager for China.
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